When you think about real estate marketing, what’s the first thing that comes to mind? Perhaps MLS listings, word-of-mouth exchanges, or networking at industry events?
These are great options that have helped realtors launch and grow successful businesses in the past, but there’s a fast-growing opportunity you can use to market your business. I’m talking about social media marketing, specifically on Instagram.
Instagram is a powerful platform for promoting listings and growing a following as a real estate agent. You can connect directly with your audience, run ads, and even get creative with the content you post to generate leads.
But with so many ways to use the platform, marketing on Instagram can sometimes be confusing and overwhelming. Just as you get comfortable with one trend, there’s a new one to learn about.
To help you create a successful real estate social media marketing strategy on Instagram, we’ve got 23 tips to get you started.
Influencer marketing is on the rise, especially on Instagram. By partnering with influencers in your niche, you’re able to get your services in front of a larger segment of your target audience than you would have on your own. For example, perhaps you sold a home to an influencer. If so, ask them to tell followers about the experience, and include a link back to your account.
Influencers can have anywhere from a few thousand to a few million followers. Keep in mind that it’s not about how many followers they have but about how engaged their followers are — are followers leaving comments, sharing and liking posts? — and how closely matched the followers are to your ideal customers.
If you’re a new agent or you’re working independently, influencer marketing has the potential to increase awareness of you and your service.
Fortunately, a tool like Boost is available to help you automate your advertising. Here’s how it works: When you post a new listing on MLS, Boost takes data, like listing information, images, and your contact details, and creates an ad that appears in your audience’s Instagram feed. The process happens automatically, but you have the option to make adjustments to ads as needed.
8. Build partnerships in your niche.
One way to position yourself as an expert within your specialty is to partner with industry experts. For example, follow home stagers, interior designers, photographers, brokers, and other experts, and comment, share, and like their posts. That way, as you grow your customer base, you’ll have more resources on hand, allowing you to market your properties better.
Instagram TV (IGTV) is a new feature on Instagram that lets you post longer videos — up to an hour long — to share with your followers. Use these videos to do a full walk-through of the house or the surrounding neighborhood. With longer videos, you can take your time talking about the features and amenities that your audience is most interested in.
Studies show that the best days to post are Mondays and Thursdays, but experiment with post times to discover what gets the best engagement from your followers. The idea is to post when followers are most active and likely to see your content.