The power a Google Adwords consultant in Kansas City can bring your brand is astounding. Using paid search ads is only growing more popular, so here are 5 reasons why PPC should be part of your marketing strategy. Consumers have various media methods at their fingertips, but using search engines is something every consumer uses. Capitalizing on this platform is essential to growing your business and brand.
- It’s There When They Want It
According to various studies, adults spend 11 hours a day on digital media. That’s a lot of time to spend sitting in front of a screen. During all of that time adults are working, but they are also shopping. Through working with a Google ad company in Kansas City, you can have your brand name and website listed at the top of the search landing page, ready for the client. Answer your client’s needs before they even know to ask for it.
- It Can Benefit Your SEO
PPC can also help benefit your SEO as well. If you’re not performing as well in the organic search listings as you would like to be, PPC enables you to pay to be over top of the organic listings altogether. Every digital marketing agency in Kansas City knows how important this strategy can be, and how effective it possibly can be as well. Having search results in both organic and paid listings is ideal, but sometimes you are forced to choose which will be the most relevant to you.
- Change Messaging In Real Time
One of the best benefits about paid search is the ability to create messaging that is directly targeted, with specific “call to action’s” listed. Do you have a business that has hundreds, or even thousands, or products and prices that need to be changed daily? Paid search ads are made for this quick customization. The usage of site links and extensions can also be a great way to grow your PPC campaign and strategy.
- Broad vs. Targeted
Based on your settings, a Google AdWords consultant in Kansas City can help you broaden or tighten your audience objective. PPC can even target geo-specific areas! This tactic can be very useful if you have a more limited budget, or even only wanting your ads to show up at certain areas geographically.
- It Can Strengthen Your Other Marketing Strategies
It is proven that a client will touch a vendor multiple times before making a purchase decision. It can start offline, like a magazine ad, and then even show up again as a social media interaction or ad. PPC can help shorten this process, and be there for your target market when they are looking and when they aren’t. PPC allows you to be in front of your client at all times, with your website only a click away.