Pay Per Click (PPC) and Search Engine Optimisation (SEO) are both incredibly good ways of getting exposure for your business on search engines. Which one you use depends on the type of business you have, your business needs and the current stage of your business.
We’ll concentrate on PPC and SEO for Google for this article as it’s the most used search engine and accounts for around 77% of search traffic.
Search Engine Optimisation
To get good organic rankings (not on a PPC model) you need to optimize your website and your content. Ranking positions depend on how well your site is optimized for search engines. It combines technical, on-page and off-page factors. These are just some of the factors that Google takes into consideration when it comes to ranking sites.
Responsive design (website, tablet and mobile friendly design)
How often the site is being updated
Quality of content, having good on-page optimization (titles, descriptions, heading tags etc)
Is the content relevant and useful for your audience?
Having a good UX design and experience
Links, CTR, and time spent on site
PPC / Pay-Per-Click Advertising
When you purchase guests or “clicks” from Google or other web indexes it is called pay-per-click (PPC) web crawler publicizing. PPC enables you to rapidly use web search tool activity by paying or offering for catchphrases identified with what you are offering or an administration you’re giving.
PPC is a method that, at a cost, can immediately link consumers who have shown purchase intent to a relevant landing page, improve lead generation or product sales rates, and give you measurable/actionable data on customer behavior.
The Pay-Per-Click model is a fascinating mix of the straightforward and complex. At its most simple, PPC means that an advertiser is willing to pay a certain amount for each click that sends a user to their website. At its most complex, PPC involves nuanced ad bidding, user targeting, Quality Scores, site experience optimizations, copywriting psychology, audience retargeting, and much more.
Which is Better: PPC or SEO?
The answer is, it depends. The two types of advanced showcasing can give your business a lift when utilized the correct occasions. Regardless of whether you utilize PPC relies upon your current advertising objectives and spending plan. PPC campaigns should have a clear goal in mind, otherwise, the cost becomes too high.
SEO requires little to no cost but takes time to establish. A business should always be working on SEO. Basic errands like keeping your site refreshed, running easily over numerous stages, and streamlining any new pages for particular watchwords all add to great SEO. Yet, you may not generally have the capacity to accomplish additional tedious SEO activities like maintaining a blog or link-building.
According to the SEO Company Singapore both SEO and PPC will strive to get you on the first page of a search engines’ outcomes for your focused on terms. Realizing that every methodology has its very own arrangement of expenses and advantages, it is difficult to give a highly contrasting answer of which is ideal, since everything depends on one’s own brand. Set aside the opportunity to consider where you are in the existing cycle of your image (still very new or exceptionally settled), what you are thinking about for your financial plan, and how much work you will put in to make your image effects on the web.
Also read: The State of Pay Per Click 2018-2019